→ Chic Wonder

Brand Identity
The recently launched e-commerce enterprise Chic Wonder, requires a fresh and sophisticated brand identity that appeals to modern days working women. Chic Wonder imports premium skin care products that are sold through its online platforms.
The brand strategy is based on a minimal visual approach that suggests credibility and professionalism. The name Chic Wonder is shorten and left with only its two initials—the C and W with a line that sits in between, indicating a merging relationship between elegance (chic) and sensation (wonder).