Photos Punctuate My Life

Brand Identity
2020
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Suzanne Phoenix, a Melbourne-based photographer, required a brand new visual identity for her photography enterprise Photos Punctuate My Life.

The overall design uses a bold and contemporary approach to resonate with her personal aesthetics that always whisper a warm and heartfelt affection. Its visual strategy is based on a psychedelic aspect of a camera lens that playfully draws and allures you in as a photographer snaps photographs. With an abstract notion and timeless appearance, the logomark is imaginatively a frontal perspective of a camera lens itself.